“Branding For the Future” Bucks County Conference & Visitors Bureau Annual Partner Meeting
(Bucks County, PA, Oct. 10, 2008) Bucks County Conference & Visitors Bureau (BCCVB) announces its Annual Meeting set for Friday October 10th with Mark Schweiker, President & CEO of Greater Philadelphia Chamber of Commerce, as the guest speaker. The meeting will detail the BCCVB’s Annual Report and an overview of upcoming projects to adhere to the theme of the meeting “Branding for the Future.”
Cock n’ Bull Restaurant in Peddler’s Village will be the host venue graciously providing a networking reception and a formal luncheon. The meeting will take place from 12:30pm-3:30pm. Guest Speaker Mark Schweiker, former PA Governor, will then address the attendees about Bucks County and Regional Tourism and the importance of its promotion. Schweiker was born and raised in Bucks County and currently resides here with his wife and three children.
The Annual Report, presented by Jerry Lepping, Executive Director of the BCCVB, details economic impact of tourism in Bucks County, publicity received, marketing initiatives, the new marketing partnerships concept and will address the future of tourism in the county.David West, Marketing Director of the BCCVB, will present the new website and showcase the new fall advertising campaign. The new consumer friendly website, which launches mid-September, will implement innovative marketing techniques such as suggestive marketing and wayfinding. Visitors will have the ability to navigate through interactive maps of our downtowns and download GPS coordinates to their navigation systems. The site will also assist in the consumers planning process by recommending suggestions based on their geographical region of interest. The meeting will conclude with Partner Recognition Awards presented to marketing partners for their generous support throughout the year.
About The Speaker:
Mark Schweiker, became President & CEO of the Greater Philadelphia Chamber of Commerce (GPCC) in February 2003 and set an aggressive economy building agenda. One of his early successful efforts was to raise an initial $16 million investment from the region’s business leaders to create Select Greater Philadelphia, an economic development marketing affiliate. Select is governed by the CEO Council for Growth and Schweiker is its chairman. Through Schweiker’s leadership, the Chamber finished the 2006 program year as the best ever financially in its 205 year history. Prior to joining the Chamber, Schweiker served as the 44th Governor of Pennsylvania. Schweiker earned a Bachelor of Science degree from Bloomsburg University in 1975. He also holds a master’s degree in administration from Rider University. After college, he entered the business world and advanced to positions at Merrill Lynch, McGraw-Hill and his own management-consulting firm. He was first elected to public office in 1979 as Middletown Township Supervisor and in 1987 was elected Bucks County Commissioner. He was elected Lieutenant Governor in November 1994 and re-elected in November 1998.
Public Relations, Bucks County Conference & Visitors Bureau
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About Bucks County Conference & Visitors Bureau
The Bucks County Conference & Visitors Bureau, Inc (BCCVB) is the official tourist promotion agency for Bucks County. The mission of the BCCVB is to increase visitation in Bucks County by effectively marketing its heritage and its diverse sites and attractions. . For more information on BCCVB activities call 1-800-836-BUCKS, visit www.VisitBucksCounty.com or stop by the Bucks County Visitor Center located at 3207 Street Road in Bensalem (adjacent to the entrance to Philadelphia Park Racetrack). The Visitor Center is open seven days a week from 9:00a.m until 5:00 p.m. It is easily accessible from the Pennsylvania Turnpike, Route 1 and Interstate 95.