BUCKS COUNTY, PA (September 26, 2018) – This fall, Visit Bucks County (VBC)’s brand advertising campaign is appearing on televisions and on the side of Uber and Lyft vehicles in New York City, billboards throughout Northern New Jersey and digitally targeting tourists seeking an autumn getaway to the countryside in NYC, Northern NJ and Washington, D.C.
The 2018 fall creative campaign showcases engaging photography emphasizing Bucks County’s iconic beauty with large impactful visuals of Covered Bridges, Fonthill Castle, Black Bass Hotel & Restaurant and the New Hope & Ivyland Railroad. The campaign also drives tourists to escape the city and head for the countryside to experience the changing of the seasons with Fall Foliage, Apple Picking, Pumpkin Picking, Haunted Dining, the Ale Trail, pumpkin ice cream on the Ice Cream Trail, Ale Trail and more.
The fall campaign will gain more than 95,000,000 impressions in New York, Northern New Jersey and Washington, D.C.
UBER & LYFT CARVERTISING:
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Contact: Alexa Johnson, Senior Marketing & Communications Manager
Visit Bucks County
215-639-0300 ext. 227
About Visit Bucks County
Visit Bucks County (VBC) is the official tourism promotion agency for Bucks County. The tourism office, with more than 450 tourism/hospitality partners throughout Bucks County, promotes all there is to see and do to potential visitors and residents. In addition to consumer travel, Visit Bucks County targets sports tournaments, motorcoach groups, meetings, special events and weddings. For more information on VBC activities call 1-800-836-BUCKS, visit VisitBucksCounty.com or stop by the Bucks County Visitor Center located at 3207 Street Road in Bensalem (adjacent to the entrance to PARX Casino). The Visitor Center is open seven days a week from 9 a.m. until 5 p.m. It is easily accessible from the Pennsylvania Turnpike, Route 1 and Interstate 95.