Bucks County Conference & Visitors Bureau Rebrands to Better Engage Public,
Introduces 2010 Marketing Campaign
BUCKS COUNTY, Pennsylvania, May 17, 2010 – Today the Bucks County Conference & Visitors Bureau is rebranding as Visit Bucks County, reintroducing itself to the millions of tourists who visit this scenic Philadelphia suburb each year and rely on the organization’s services to learn about the unique experiences available in Bucks County. In conjunction with announcing the new name, Visit Bucks County is also launching its new, unforgettable 2010 marketing campaign.
With this rebrand of the organization, Visit Bucks County embraces the idea of greater message transparency with consumers and more clearly defines its purpose.
“’Conference & Visitors Bureau’ is an industry term with which consumers are not familiar. Visit Bucks County more accurately reflects our mission, our brand and exactly what we want visitors to do,” says Paul Bencivengo, director of marketing for Visit Bucks County. “The Visit Bucks County name makes us easier to find and serve those looking to enjoy all that Bucks County has to offer.”
In conjunction with its name change, Visit Bucks County also unveils today its new marketing campaign to encourage Bucks County visitors to “Have an UNFORGETAWAYsm .” This new phrase cuts through the din of sound-alike tag lines that have seeped into the daily life of consumers and invites visitors to experience a getaway like no other.
Oxford Communications, the marketing and advertising agency of record for Visit Bucks County, developed the new 2010 marketing campaign.
“Through consumer research, Oxford collaborated with Visit Bucks County and its marketing partners to create the UNFORGETAWAYsm campaign by building on Bucks County’s strength as an ‘unforgettable getaway,’” notes Chuck Whitmore, chief creative officer at Oxford. “The concept of the UNFORGETAWAYsm, a word that’s as unique and memorable as the place it describes, perfectly captures the sublime experience of visiting one of Bucks County’s many escapes.”
Bencivengo agrees, saying UNFORGETAWAYsm evolved from discussions about those uniquely Bucks County-moments with family, friends and loved ones that are incomparable, and demonstrate the broad array of destinations and experiences within Bucks County. It’s a child's first hug with Elmo at Sesame Place or a quiet glass of wine shared with a special someone at one of the county’s many vineyards. It’s the honeymoon spent at a bucolic Bed & Breakfast, the girlfriends’ shopping and dining weekend spent on one of Bucks County’s main streets, or the breathtaking hot air balloon ride above the lush countryside and historic sites. The opportunities to create an unforgettable getaway in Bucks County are limitless.
Visit Bucks County, with its new marketing campaign, offers a wealth of information, resources and ideas for the county’s guests to experience all the charm, culture, style and history that can only be found in Bucks County. According to Bencivengo, the new Visit Bucks County name and marketing campaign will be seamlessly carried out across all of the brand’s communication mediums, including its website, visitors guide, social media, mobile marketing, promotional materials and advertising. In its grand debut, the UNFORGETAWAYsm campaign will blanket rail trains, platforms, movie theaters and literally roll out with traffic-stopping bus wraps in northern New Jersey and New York this week. Showbill placements have already made their first appearance in The New Amsterdam Theatre on Broadway in New York.
The new name and fresh new marketing campaign offer a call to action and encourage travelers to experience the rich heritage, history and excitement of beautiful Bucks County while asking them to “Have an UNFORGETAWAYsm.”
For more information about Bucks County, Be Social With Us!
Plan Your UNFORGETAWAYsm at www.VisitBucksCounty.com
Follow us on Twitter, http://twitter.com/VisitBucksPA
Fan us on Facebook, http://facebook.com/VisitBucksPA
Watch us on YouTube, http://youtube.com/VisitBucksPA
View us on Flickr, http://flickr.com/VisitBucksPA
Contact: Michelle Greco, Public Relations Manager
Visit Bucks County
215 639 0300 x. 231
About Visit Bucks County
Visit Bucks County is the official tourist promotion agency for Bucks County. The mission of Visit Bucks County is to increase visitation in Bucks County by effectively marketing its heritage and its diverse sites and attractions. For more information on Visit Bucks County activities call 1-800-836-BUCKS, visit www.VisitBucksCounty.com or stop by the Bucks County Visitor Center located at 3207 Street Road in Bensalem (adjacent to the entrance to PARX Casino). The Visitor Center is open seven days a week from 9 a.m until 5 p.m. It is easily accessible from the Pennsylvania Turnpike, Route 1 and Interstate 95.