Bensalem Pa, (March 11, 2008) – Exciting new changes are happening at the Bucks County Conference and Visitors Bureau (BCCVB), the official tourist promotion agency for Bucks County, Pennsylvania. With a new Marketing Partnership Program coupled with the development of a completely redesigned website, along with staff changes in the areas of sales, marketing, and public relations, the new BCCVB is steadily moving into the forefront of the destination marketing industry. Working with a business mentality, there will be a strategic plan and targeted marketing campaign to bring more revenue into the County.
These new changes are due in part to a significant increase in available funds. With the infusion of additional dedicated tourist tax dollars, which could be as much as $800,000 annually, the BCCVB will have a larger budget specifically to promote attractions and overnight stays in Bucks County. These funds will have two purposes: to enhance economic development in Bucks County through increased marketing efforts and to launch a new tourism grant program where a designated panel will bestow funds on non-profit attractions in the County that submit marketing, capital project and special event proposals.
Like most CVB’s throughout the country, the BCCVB was originally formed as a membership-driven organization. With the national trend in destination marketing moving away from a focus on membership, towards a new focus on marketing partnerships, Bucks County’s CVB is the first in the region to fully adopt this new approach. Any individual or business that becomes a marketing partner will automatically receive membership benefits and have increased exposure and greater opportunities to grow their own businesses.
“The goal,” explained Jerry Lepping, Executive Director of the BCCVB, “is to build partners throughout the area that can boost each other’s businesses and demonstrate that the entire region of Bucks County has valued and diverse resources. We also can make better use of advertising dollars through volume purchasing power and through exposure on our website, which will be state-of-the-art when it’s launched later this year.”
Bill Haas, President of the BCCVB who is the owner of Pen Ryn and Belle Voir Mansions and the exclusive caterer for Sandcastle Winery, is thrilled about the revitalization of the Bureau and looks forward to expanding the opportunities available to marketing partners. He said enthusiastically, “It's an exciting time for businesses to become partners and to be part of the energized BCCVB message touting all the great things that Bucks County has to offer. After all, Bucks County is a huge resource to residents of our area and to tourists. And, we hope everyone realizes it makes good business sense to get in ‘on the ground floor’ as we launch our new Marketing Partnership Program.”
The new Marketing Partnership Program will include various levels of partnership and marketing packages. Each company will have the opportunity to customize the various ways in which their business is marketing to tourists visiting Bucks County. BCCVB marketing partners will also benefit from a powerful new website. Currently in development, this completely redesigned site will introduce ground-breaking state-of-the-art marketing devices to help visitors plan their upcoming trip to Bucks County.
“We will have the capacity to customize each partner’s involvement on the new website,” said David West, the new Marketing Director at the BCCVB. “I believe this site will set the standard in the way destinations present themselves to the consumer. It will have many unique qualities to ease the planning process for tourists and guests to our area.”
The website, scheduled to launch in mid to late summer, will implement new web marketing techniques such as ‘wayfinding’ and ‘suggestive marketing’. With wayfinding, visitors to the website will be able to visually map out their route and virtually move throughout the county using innovative mapping technologies. Suggestive marketing techniques provide links to users based on previous website clicks. The site presents helpful suggestions for travelers to add to their trip and their route based on previously chosen items. Other new additions include a viral video series which is currently in production.
In addition to the new Marketing Partnership Program and redesigned website, the BCCVB is proud to announce four new staffing additions in the areas of Sales, Marketing, and Public Relations: Roland Mracek and Heather Walter in Marketing and Event Sales; David West, Marketing Director; and Michelle Greco, Public Relations Coordinator.
Public Relations Bucks County Conference & Visitor's Bureau
215.639.0300 x 231
The Bucks County Conference & Visitors Bureau, Inc (BCCVB) is the official tourist promotion agency for Bucks County. The mission of the BCCVB is to increase visitation in Bucks County by effectively marketing its heritage and its diverse sites and attractions. . For more information on BCCVB activities call 1-800-836-BUCKS, visit www.VisitBucksCounty.com or stop by the Bucks County Visitor Center located at 3207 Street Road in Bensalem (adjacent to the entrance to Philadelphia Park Racetrack). The Visitor Center is open seven days a week from 9 a.m. until 5 p.m. It is easily accessible from the Pennsylvania Turnpike, Route 1 and Interstate 95.