Unforgetaways Promotion Rewards Participants with Overnight Stays, Sesame Place Tickets and More
BUCKS COUNTY, PA – May 18, 2011 – With analysts forecasting social gaming as the next frontier for brands to leverage social media, Visit Bucks County will launch its UnforgetawaysSM tourism promotion on Friday, May 27 (Memorial Day weekend), rewarding participants with overnight stay packages, The Crayola FACTORY and Sesame Place tickets, an iPad 2 and much more.
Running through Labor Day, the Visit Bucks County UnforgetawaysSM social gaming promotion, a first for the region, will feature simple tasks for visitors to complete on social media platforms such as Foursquare and Twitter with opportunities to win various prizes. With gas prices on the rise and the economy still recovering, many Bucks County residents, who are looking to take advantage of everything there is to do in their own backyards, are also encouraged to participate in the promotion.
To participate, visitors and locals can choose from a variety of tasks with varying degrees of difficulty such as tweeting or submitting a video. For example, one of the tasks includes checking-in on Foursquare to Peddler’s Village and posting a photo from their picturesque grounds for a chance to win an iPod Touch, overnight stay at the Golden Plough Inn and complimentary breakfast and dinner.
According to Paul Bencivengo, Visit Bucks County’s marketing and communications director, the tourism department developed the promotion knowing 80 percent of Americans use social media and one in two Americans will have smartphones by the end of 2011, thus creating a significant opportunity for Visit Bucks County to connect with consumers and visitors on the go.
“Knowing that so many Americans own smartphones and that social gaming is currently driving the highest rates of engagement on social networks, we wanted to develop a promotion to reward our visitors and locals,” said Bencivengo. “With so many exciting activities and opportunities in the region, we partnered with local merchants and developed unique prizes that would not only incentivize and reward locals and visitors for participating but also encourage visitors to come back to Bucks County again.”
For more information and a complete list of the Visit Bucks County UnforgetawaysSM social gaming tasks and prizes, please visit www.UNFORGETAWAYS.com
About Visit Bucks County
Visit Bucks County (VBC) is the official tourist promotion agency for Bucks County. The mission of the VBC is to increase visitation in Bucks County by effectively marketing its heritage and its diverse sites and attractions. For more information on VBC activities call 1-800-836-BUCKS, visit www.VisitBucksCounty.com or stop by the Bucks County Visitor Center located at 3207 Street Road in Bensalem (adjacent to the entrance to the PARX Casino). The Visitor Center is open seven days a week from 9 a.m. until 5 p.m. It is easily accessible from the Pennsylvania Turnpike, Route 1 and Interstate 95.
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Michelle Greco Falcone
Visit Bucks County