TRIPADVISOR PRESENTS: MANAGING
YOUR ONLINE PRESENCE
The online reputation of your business encompasses everything a customer can find about you on the internet. Everything posted to social networks, booking partners, review sites and more is fair game. Together, these sources combine to shape your online reputation – the consumer’s perception of your business. Presented by Melissa Melhorn, Destination Marketing Manager for TripAdvisor, this program will include travel statistics for Bucks County and the tourism and hospitality industry, discuss online reputation management strategies, provide best practices for consumer review management, provide insights into best-utilizing TripAdvisor and more!