Advertising efforts concentrated on LGBTQ+, foodie and family demographics.
✉️ Alexa Johnson
📞 215-639-0300 ext. 227
This spring, Visit Bucks County (VBC)’s brand advertising campaign appeared in print, digital and outdoors throughout New York, Northern New Jersey, Washington D.C. and the Philadelphia region. Static and digital billboards lining the NJ Turnpike, NJ Transit station screens, interior train ads along NJ Transit lines and strategically placed digital advertisements targeted couples, family and foodie audience groups seeking a festival-filled getaway.
Print ads also appeared in Metro Source’s ‘World Pride Guide’ and June/July issues, and Visit Bucks County Restaurant Week and National Travel & Tourism Week in the local papers: Bucks County Courier Times, The Intelligencer and Bucks County Herald.
The 2019 spring creative campaign showcases engaging photography emphasizing Bucks County’s iconic beauty with large impactful visuals of Fonthill Castle, Sesame Place®’s Easter Eggstravaganza, Peddler’s Village’s brand-new PEEPS® in the Village event, Bucks County Food & Wine Festival at Parx Casino®, New Hope Celebrates PrideFest event, Washington Crossing Historic Park and Covered Bridges.
The campaign also drives tourists to escape the city and head for the countryside to experience family-friendly attractions for spring break, the Wine Trail, Ale Trail and Ice Cream Trail.
The entire VBC digital spring campaign has already drive more than 40,000 visitors to the website. The Out-of-Home (OOH) and transit impressions will gain more than 25,000,000 impressions in New York, Northern New Jersey and Philadelphia.
NJ TRANSIT STATION SCREENS & TRAIN CARS:
- Video: Brand Be Inspired Spot
- Video: Check In teaser
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About Visit Bucks County
Visit Bucks County (VBC) is the official tourism promotion agency for Bucks County. The tourism office, with more than 1,450 tourism/hospitality partners throughout Bucks County, promotes all there is to see and do to potential visitors and residents. In addition to consumer travel, Visit Bucks County targets sports tournaments, motorcoach groups, meetings, special events and weddings. For more information on VBC activities call 1-800-836-BUCKS, visit VisitBucksCounty.com or stop by the Bucks County Visitor Center located at 3207 Street Road in Bensalem (adjacent to the entrance to PARX Casino). The Visitor Center is open seven days a week from 9 a.m. until 5 p.m. It is easily accessible from the Pennsylvania Turnpike, Route 1 and Interstate 95.