BUCKS COUNTY, PA — Visit Bucks County has launched a new destination commercial that captures the beauty of Bucks County through both the changing seasons of the year and the meaningful seasons of life that bring visitors back time and again.
According to a study by Longwoods International, the number one reason visitors travel to Bucks County is to spend time with friends and relatives, reinforcing the campaign’s focus on deeply personal connections visitors and locals have with the region. Drawing travelers from New York, New Jersey, Washington, D.C., and throughout Pennsylvania, Bucks County has long served as a backdrop for life’s biggest milestones, from childhood memories and holiday traditions to engagements, weddings, and raising the next generation of families.
The commercial creatively intertwines these emotional moments with the county’s iconic seasonal experiences, showcasing why Bucks County continues to attract visitors year-round and earn national recognition. Among its recent recognitions, Bucks County was named one of the East Coast’s most underrated places by Travel + Leisure and being featured in Condé Nast Traveler for its lasting draw among artists, creatives, and travelers drawn to its blend of culture, history, and natural beauty.
“Bucks County is a place people return to throughout their lives,” said Visit Bucks County President and CEO Paul Bencivengo. “Our research shows that family connections and meaningful traditions are what drive visitation here. This commercial tells that story through the lens of the seasons, not only the seasons of Bucks County, but the seasons of life.”
The commercial opens with a father and daughter exploring springtime blooms at Andalusia Historic House, Gardens & Arboretum before transitioning into autumn adventures at Shady Brook Farm, where Bucks County’s award-winning fall foliage takes center stage. Recognized by Priceline as the top fall foliage destination in Pennsylvania and among the best in the U.S., while also earning recognition from Travel + Leisure and Forbes, Bucks County has become synonymous with picturesque seasonal escapes.
Summer scenes at Sesame Place Philadelphia, the East Coast’s only theme park based entirely on Sesame Street, showcase the family-friendly experiences that have made Bucks County a multigenerational destination for decades.
The story continues into the holidays at Washington Crossing Historic Park during the beloved Christmas Crossing tradition, while also spotlighting the park’s historic significance during America’s 250th anniversary celebrations. This will be the largest reenactment of George Washington’s crossing of the Delaware River in December 2026.
As the commercial unfolds, viewers watch the young girl grow up and return to Bucks County for life’s defining moments: getting engaged amid the spring tulips at Peddler's Village, celebrating her wedding at Fonthill Castle, and eventually bringing her own family back to experience Bucks County’s scenic landscapes, wineries, and treasured holiday traditions.
The commercial concludes aboard the iconic New Hope Railroad as father and daughter reunite during the holidays, reinforcing the campaign’s central message that Bucks County is truly a destination for all seasons. including its magical winter experiences that earned national recognition from Vogue as one of the Best Christmas Towns in the USA for a dose of holiday cheer.
The campaign was strategically developed using tourism insights surrounding family visitation trends, the growing popularity of weddings and milestone celebrations in Bucks County, and consumer search trends tied to seasonal travel. By combining emotional storytelling with recognizable Bucks County experiences, Visit Bucks County aimed to create a campaign that feels both aspirational and deeply personal.
The commercial will run across digital, connected tv, streaming and social media platforms throughout key drive markets in the Northeast and Mid-Atlantic regions.
To watch the commercial and learn more about seasonal experiences in Bucks County, go to VisitBucksCounty.com.
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View the commercial here.
Images available here.
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Contact:
Megan Connelly
Communications & Marketing Manager
Visit Bucks County
215-639-0300 ext. 237
About Visit Bucks County:
Visit Bucks County (VBC) promotes travel to and within Bucks County, Pennsylvania. As the County’s official destination marketing organization, VBC drives visitation, increases overnight stays and fuels the local economy by promoting all there is to see and do in Bucks County. VBC supports local businesses in the tourism and hospitality industry, including lodging, attractions, restaurants, retail, events and more. Annually, Bucks County welcomes more than 8.4 million visitors, generating nearly $1.3 billion in economic impact and supporting a total hospitality workforce of 29,397 jobs.
