Photo Credit: Kevin Crawford Imagery
Travel Demand, Outdoor Attractions and Weddings Account for the
strongest lodging occupancy levels on record.
BUCKS COUNTY, PA (November 24, 2021) – Bucks County’s outdoor attractions and robust marketing campaigns coupled with the increased travel demand and record number of weddings drove some of the strongest ever lodging figures in Bucks County.
“Coming off a successful spring and summer travel season, Bucks County hotel occupancy had its best September on record,” said Paul Bencivengo, President/COO of Visit Bucks County. “Occupancy was 74.4% and the average daily hotel rate was $119.07. This is all with an increased total supply of hotel rooms. Previously, Bucks County’s best September was in 2019 with occupancy at 71.1% and an average daily rate of $106.31.”
“We have hosted a record number of staycations and vacations at the Aaron Burr House and Porches on the Towpath in New Hope,” says innkeeper Lisa Pretecrum. “Guests from Pennsylvania, New York and New Jersey visited our award-winning bed & breakfast to experience area gardens, ghost tours, foliage along the towpath, apple picking and all of the other activities that make fall in Bucks County such a wonderful time to visit.”
In October, Bucks County hotels nearly matched the record occupancy in 2019. October 2021 occupancy was 73.3% - just a shade under the record 73.5% in 2019. Average daily hotel rate was $121.95 in October, shattering the previous record of $107.92 in 2018. Again, this is was with more hotel room supply available than ever before.
Forced postponements for couples hosting weddings in 2020 drove unprecedented amounts of overnight traffic to the region as well.
“With it essentially being two wedding seasons in one, it caused couples that had postponed to scramble for any date and day of week they could,” says Steven Dougherty, Area Director of Sales at the Homewood and Hampton Inn Suites in Doylestown.
VBC’s robust marketing efforts focused on lodging packages and special offers, itinerary building and travel content that encouraged visitors to extend their stays.
"Our weekend and weekday guests are staying longer than average,” says Lisa Menz, Innkeeper at New Hope’s Fox and Hound Bed & Breakfast, “Although some guests still come for one night, the majority are staying two or three nights. Most guests are from Pennsylvania or New York City. Longer stays enable them to have an even more relaxing stay and enjoy more sightseeing and area activities."
Erin McPhillips, General Manager at the Hampton Inn Bensalem says, “We have been blown away by the demand these last few months and have achieved record breaking numbers in both occupancy and average daily rate. The wedding market returned stronger than pre-COVID with new wedding groups coming in on shoulder nights. All signs indicate that these trends will continue into 2022 and we look forward to welcoming more Bucks County travelers in the coming year.”
VBC recently began marketing the “Holidays in Bucks County” campaign to promote the festive season to potential visitors in the region and to Bucks County’s out-of-state target markets.
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Contact: Alexa Johnson
Senior Marketing & Communications Manager
Visit Bucks County
215-639-0300 x 227
About Visit Bucks County
Visit Bucks County (VBC) promotes travel to and within Bucks County, Pennsylvania. As the County’s officially-designated tourism marketing agency, VBC drives visitation, increases overnight stays and fuels the local economy by promoting all there is to see and do in Bucks County. VBC supports local businesses in the tourism and hospitality industry, including lodging, attractions, restaurants, retail, events and more. Annually, more than 8 million people visit Bucks County generating a billion dollars in economic impact.